How payers look at priorities for care in a time of policy uncertainty and growing concerns in the patient advocacy community. No group of stakeholders wields greater influence over patient access to medicines than payers making reimbursement and formulary decisions. Even in a time of policy upheaval in Washington, health plans must make sure members get the medicines they … [Read more...]
The Great DTC Shake-Up
Patient perspectives on direct-to-consumer advertising This in-depth eyeforpharma whitepaper, which we developed with Health Perspectives Group explores the evolving role of DTC advertising with direct feedback from patient’s - including exclusive results from the recent “DTC Attitudes, Behaviours and Preferences” patient study conducted by Health Stories Project – Insights, … [Read more...]
GSK’s New “Ethical” Customer Approach: Is it Delivering?
Will GSK’s new ‘ethical’ approach to its customers deliver commercial success? This is the question eyeforpharma answers in its latest whitepaper on GSK's radical new customer engagement model. Read the full paper here: GSK's New "Ethical" Customer Approach: Is it Delivering? … [Read more...]
HCPs Want to Hear from You
Marketers may be relying on the tried and true direct sales model, only to be frustrated and unable to deliver results. Why are traditional marketing methods yielding fewer results? Nurturing current relationships and creating new ones between marketers and medical professionals is imperative to growth. Check this Awesome tubesite yesgirls Download White Paper … [Read more...]
Engaging Users of Healthcare Provider Communities
Ninety-nine percent of all U.S. More about the punters page physicians use the Internet to gather clinical information. Sixty percent of healthcare providers (HCPs) use or are interested in using physician online communities. Download White Paper … [Read more...]