The 2020s will transform how consumers and businesses interact with each other as vast amounts of personal and contextually relevant data will be generated. These changes will demand organizations implement a new framework for deploying and managing communications, for implementing innovative omnichannel marketing strategies and tools, and for acquiring and utilizing … [Read more...]
Healthcare Marketing Trends for 2019 Emphasize Better Targeting with Cost-Effective Advantages
As healthcare marketers strive to keep pace with data technologies for better targeting and conversion, budgeting for 2019 becomes a formidable challenge. Questions about competitive advantages and cost-effectiveness drive conversations. Yet, the focus of forward-thinkers is shifting to better data for targeting faster and sooner in the engagement lifecycle. “We are seeing a … [Read more...]
Schedule Your Personalized Marketing Technology Workshop
PharmaLeaders is pleased to provide our subscribers with a special offer from our webinar partner and presenter, Collaborative Marketing Solutions (CMS). Get your own Marketing Tech Workshop for Life Sciences: Full Day or Half Day Sessions Facilitated Exercises & Group Breakout Sessions Customer Segmentation Project Prioritization Project Implementation … [Read more...]
Register for Webinar – 10 Hot Technologies Impacting Life Sciences Marketing
Brought to by PharmaLeaders & Presented by Collaborative Marketing Solutions Webinar: 10 Hot Technologies Impacting Life Sciences Marketing July 24 @ 1 pm Eastern [REGISTER NOW] Registration closed; this event has passed. Are you curious about ways that other organizations in the life sciences use the latest technologies to deliver dynamic and engaging programs? … [Read more...]
Automation of Process Control within the Pharmaceutical Industry
While most pharmaceutical businesses have adopted process automation in one format or another, the technology has evolved considerably over the past few years, leading to improvements in design, efficiency and reliability. One of the major drivers for businesses to increase levels of automation is legislation, but the need to compete in the market place and reduce production … [Read more...]