Attract in-market audiences, stop the leak of leads, and streamline engagement for optimal conversion Factors influencing buyer behavior have changed significantly in the rapidly changing digital era. Savvy marketers are shifting strategies to best leverage opportunities to reach and engage targeted audiences – and the marketing funnel is getting remodeled in the … [Read more...]
Healthcare Marketing Trends for 2019 Emphasize Better Targeting with Cost-Effective Advantages
As healthcare marketers strive to keep pace with data technologies for better targeting and conversion, budgeting for 2019 becomes a formidable challenge. Questions about competitive advantages and cost-effectiveness drive conversations. Yet, the focus of forward-thinkers is shifting to better data for targeting faster and sooner in the engagement lifecycle. “We are seeing a … [Read more...]
Schedule Your Personalized Marketing Technology Workshop
PharmaLeaders is pleased to provide our subscribers with a special offer from our webinar partner and presenter, Collaborative Marketing Solutions (CMS). Get your own Marketing Tech Workshop for Life Sciences: Full Day or Half Day Sessions Facilitated Exercises & Group Breakout Sessions Customer Segmentation Project Prioritization Project Implementation … [Read more...]
Register for Webinar – 10 Hot Technologies Impacting Life Sciences Marketing
Brought to by PharmaLeaders & Presented by Collaborative Marketing Solutions Webinar: 10 Hot Technologies Impacting Life Sciences Marketing July 24 @ 1 pm Eastern [REGISTER NOW] Registration closed; this event has passed. Are you curious about ways that other organizations in the life sciences use the latest technologies to deliver dynamic and engaging programs? … [Read more...]
Patient-Provider Dialogue
The most important conversation a patient has is with his or her provider. And when there are gaps in the treatment discussion, your brand may be missing an opportunity. Building on our behavioral science expertise, we combed through published research and conducted some of our own. We found ways to improve the treatment discussion between patients and providers using … [Read more...]