Author: James Miller, President, PharmaLeaders The HIMSS conference again delivered a vast and sometimes overwhelming glimpse into the current and future state of the healthcare industry. Tech platforms, AI, machine learning, wearables, and more all continue to evolve alongside significant industry consolidation and transformation. To help put things in perspective, Premier … [Read more...]
Frameworks for Building Patient Trust in the Digital Era
Author: Jim Walker, Contributing Editor, PharmaLeaders ExL recently hosted its 2nd Annual Pharma Marketing Forum in Philadelphia, with close to 200 pharmaceutical marketing and agency experts attending from a wide range of companies. Although not explicitly a “digital” conference, it was no surprise that digital tactics and strategies garnered a lot of discussion throughout … [Read more...]
Healthcare Pricing Transparency – A “Breakthrough” Idea Whose Time Has Come
Author: James Miller, President, PharmaLeaders While the internet has driven unprecedented levels of pricing transparency for bargain hungry consumers, when it comes to healthcare the prices for procedures and medications has remained opaque at best. In fact the problem has become so widespread that government officials in Washington are considering passing legislation … [Read more...]
Loving Las Vegas – A Global Laboratory for Event Marketing
Author: Jim Walker, Contributing Editor, PharmaLeaders The 7th Annual Global Pharmaceutical and Medical Meetings Summit brought hundreds of pharma event planners from around the country to the Cradle of Liberty in Philadelphia, PA in February. While there were many informative sessions, keynote speaker Michael Dominguez offered some especially insightful remarks about his … [Read more...]
Do Doctors Really Hate Their Computers? – Atul Gawande’s Epic Journey with EHRs
Author: James Miller, President, PharmaLeaders Last month Atul Gawande, a noted surgeon, writer, and CEO of the new Amazon, Berkshire, Chase Health enterprise published a thought-provoking article in the New Yorker detailing both the promise and frustrations that electronic health records have caused for healthcare professionals. In particular, he shed light on his own … [Read more...]