Listening to the voice of the patient provides insights that can inform every stage of a pharma company’s business, from drug discovery to winning regulatory approval to post-market disease management. This can help the company bring drugs to market that reflect patient needs, align with the reward-for-outcomes that governments and payers require, and help patients and … [Read more...]
An interview with Kerstin Laudemann, Director of Portfolio Review and Governance at Takeda Pharmaceutical
Contributed by marcusevans, a PharmaLeaders media partner Ahead of the 13th Annual Pharma Resource Planning & Portfolio Management Conference, we spoke with Kerstin Laudemann, Director of Portfolio Review and Governance at Takeda Pharmaceuticals. At Takeda, Kerstin is responsible for driving the portfolio review through the Portfolio Review Committee , which is one of … [Read more...]
The Importance of Using an Accurate Pharmaceutical Composition Analyzer to Provide Precision and Security
Article Contributed by: Del Williams, a technical writer based in Torrance, California With one quick, nondestructive test, an accurate composition analyzer can provide the simultaneous analysis of the entire composition of the sample Few industries require as much care for precision and security as the pharmaceutical industry. Every part of production and each end … [Read more...]
Whitepaper: Execute a 5-Step Framework for Data Compliance in Healthcare Marketing in the 2020s
The 2020s will transform how consumers and businesses interact with each other as vast amounts of personal and contextually relevant data will be generated. These changes will demand organizations implement a new framework for deploying and managing communications, for implementing innovative omnichannel marketing strategies and tools, and for acquiring and utilizing … [Read more...]
Digital Exam Room Posters – The Right Place; The Right Moment; The Right Message
When Digital Exam-Room Posters were first commercially introduced five years ago by Health Monitor Network®, it was unclear to what degree this new channel would provide true benefit to patients, caregivers or physicians. Now, most Point of Care (POC) companies offer digital patient engagement products, and third-party research has proven that these Digital Exam Room Posters … [Read more...]