Author: James Miller, President, PharmaLeaders The HIMSS conference again delivered a vast and sometimes overwhelming glimpse into the current and future state of the healthcare industry. Tech platforms, AI, machine learning, wearables, and more all continue to evolve alongside significant industry consolidation and transformation. To help put things in perspective, Premier … [Read more...]
Frameworks for Building Patient Trust in the Digital Era
Author: Jim Walker, Contributing Editor, PharmaLeaders ExL recently hosted its 2nd Annual Pharma Marketing Forum in Philadelphia, with close to 200 pharmaceutical marketing and agency experts attending from a wide range of companies. Although not explicitly a “digital” conference, it was no surprise that digital tactics and strategies garnered a lot of discussion throughout … [Read more...]
Healthcare Pricing Transparency – A “Breakthrough” Idea Whose Time Has Come
Author: James Miller, President, PharmaLeaders While the internet has driven unprecedented levels of pricing transparency for bargain hungry consumers, when it comes to healthcare the prices for procedures and medications has remained opaque at best. In fact the problem has become so widespread that government officials in Washington are considering passing legislation … [Read more...]
DTC Perspectives Launches DTC University and DTC Certified Marketer Program for Pharmaceutical Marketers and Advertisers
February 13, 2019 - ATLANTA - Direct-to-Consumer (DTC) pharmaceutical brand marketers, advertising agencies, and companies that want to stand out in the pharmaceutical advertising space can now become recognized as DTC Certified Marketers by attending DTC Perspectives’ events or online with a new educational platform called DTC University. For nearly 20 years, DTC Perspectives … [Read more...]
Loving Las Vegas – A Global Laboratory for Event Marketing
Author: Jim Walker, Contributing Editor, PharmaLeaders The 7th Annual Global Pharmaceutical and Medical Meetings Summit brought hundreds of pharma event planners from around the country to the Cradle of Liberty in Philadelphia, PA in February. While there were many informative sessions, keynote speaker Michael Dominguez offered some especially insightful remarks about his … [Read more...]