As healthcare marketers strive to keep pace with data technologies for better targeting and conversion, budgeting for 2019 becomes a formidable challenge. Questions about competitive advantages and cost-effectiveness drive conversations. Yet, the focus of forward-thinkers is shifting to better data for targeting faster and sooner in the engagement lifecycle. “We are seeing a … [Read more...]
Schedule Your Personalized Marketing Technology Workshop
PharmaLeaders is pleased to provide our subscribers with a special offer from our webinar partner and presenter, Collaborative Marketing Solutions (CMS). Get your own Marketing Tech Workshop for Life Sciences: Full Day or Half Day Sessions Facilitated Exercises & Group Breakout Sessions Customer Segmentation Project Prioritization Project Implementation … [Read more...]
Register for Webinar – 10 Hot Technologies Impacting Life Sciences Marketing
Brought to by PharmaLeaders & Presented by Collaborative Marketing Solutions Webinar: 10 Hot Technologies Impacting Life Sciences Marketing July 24 @ 1 pm Eastern [REGISTER NOW] Registration closed; this event has passed. Are you curious about ways that other organizations in the life sciences use the latest technologies to deliver dynamic and engaging programs? … [Read more...]
46th Annual LTEN Conference Highlights
By: Madison Hahn Last week, LTEN, one of only a few conferences that was developed by and for life science trainers, took place from June 5-8 at the Gaylord Opryland Resort in Nashville, Tennessee. This year was LTEN’s 46th Annual Conference and hit home as one of their biggest events yet with over 900 attendees. The event was comprised of over 80 exhibitors, 70 workshops, … [Read more...]
Sudler & Hennessey Group Acquires Viscira
Acquisition Adds Innovative New Media Communications and Technology Horsepower to the Company NEW YORK, March 24, 2016 /PRNewswire/ -- Sudler & Hennessey Group, a leading global healthcare communications network, is pleased to announce the acquisition of Viscira, a leader in digital marketing and cutting-edge media in the healthcare space. Viscira develops … [Read more...]