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How Remote Technologies Augment the Role of Study Sites in Clinical Research

12/14/2020 by Andrea

Article contributed by: Ed Ikeguchi, CEO AiCure The jobs of study sites in clinical research are difficult. Keeping patients engaged throughout the course of a trial is always challenging, particularly now during the COVID-19 pandemic. While numerous remote technologies exist to facilitate virtual patient visits or to monitor patient’s medication adherence and symptoms, they … [Read more...]

Five Ways Study Sites Benefit from Remote Monitoring

10/16/2020 by Andrea

Authored and contributed to PharmaLeaders by Jeff Pool, VP of Revenue at Florence Healthcare Failed remote site access and monitoring attempts have left study sites with a computer full of access portals, FTP logins, document vaults, and emails. Why do sponsor remote site access and monitoring rollouts fail? Because the sponsor focuses on solving their access problems – … [Read more...]

The Importance of Using an Accurate Pharmaceutical Composition Analyzer to Provide Precision and Security

10/03/2019 by Andrea

Article Contributed by: Del Williams, a technical writer based in Torrance, California With one quick, nondestructive test, an accurate composition analyzer can provide the simultaneous analysis of the entire composition of the sample Few industries require as much care for precision and security as the pharmaceutical industry. Every part of production and each end … [Read more...]

Moving Beyond the Hype Curve? Pharma Leverages Big Data Expertise Across the Product Life Cycle

11/20/2018 by Andrea

Author: Jim Walker, Contributing Editor, PharmaLeaders At the recent EyeForPharma “Marketing & Customer Experience” session in Philadelphia, it was not surprising to learn that many Big Pharma companies have been embracing Big Data solutions. In fact, data has been at the heart of pharma R&D for decades. Recently, as customer data sources have exploded, many firms … [Read more...]

The Healthcare Marketing Model: Impressions Vs. Leads

11/08/2018 by Andrea

Andrea Frassoni, Editorial Contributor, PharmaLeaders It’s time to bid goodbye to ad bidding and Programmatic Marketing. The quest for impressions is wasting healthcare marketers’ time and money. Today’s savvy marketing professionals are developing a multi-channel approach to lead generation with Predictive Behavioral Targeting as the secret ingredient for success. The … [Read more...]

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