At the 2019 Veeva Commercial & Medical Summit, Veeva Systems (NYSE:VEEV) announced two new innovations in Veeva CRM that continue to advance compliance and digital engagement in the life sciences industry. Veeva CRM Approved Notes makes it easy for field reps to capture free text notes in Veeva CRM and leverage the power of artificial intelligence (AI) to save information … [Read more...]
Data Smart Marketing: A Strategic Framework for Healthcare Marketing Success
(an article from PharmaLeaders sponsor: Data Smart Marketing) Author: Jim Walker, Contributing Editor, PharmaLeaders Driven by data-marketing breakthroughs and challenged by privacy-focused regulations, the online marketing space is undergoing a significant sea change, especially within healthcare marketing. As brand teams and agencies assess their campaigns for … [Read more...]
Fix Your Marketing Funnel
Attract in-market audiences, stop the leak of leads, and streamline engagement for optimal conversion Factors influencing buyer behavior have changed significantly in the rapidly changing digital era. Savvy marketers are shifting strategies to best leverage opportunities to reach and engage targeted audiences – and the marketing funnel is getting remodeled in the … [Read more...]
Life Sciences Companies Adopt Veeva Nitro to Eliminate the Burden of Custom Data Warehouse Development and Maintenance
PLEASANTON, CA — March 19, 2019 — Veeva Systems (NYSE:VEEV) today announced that Veeva Nitro is gaining momentum among life sciences companies. Veeva Nitro is a life sciences-specific commercial data warehouse that eliminates the time and effort of custom data warehouses and provides a foundation for artificial intelligence (AI) and advanced analytics. In half a year since the … [Read more...]
HIMSS 2019: Leveraging Tech Platforms For Meaningful Change
Author: James Miller, President, PharmaLeaders The HIMSS conference again delivered a vast and sometimes overwhelming glimpse into the current and future state of the healthcare industry. Tech platforms, AI, machine learning, wearables, and more all continue to evolve alongside significant industry consolidation and transformation. To help put things in perspective, Premier … [Read more...]