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The Importance of Pharma Marketers Engaging with the Nation’s Leading Prescribers

11/21/2022 by Andrea

Contributed to PharmaLeaders by: Richard Zwickel, Chairman and CEO POCN Group Each year in the United States, about 264,000 cases of breast cancer are diagnosed in women and about 2,400 cases are diagnosed in men. Nearly 42,500 people die from the disease annually. Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for … [Read more...]

Switching to omnichannel in pharma: What are the challenges?

08/17/2022 by Andrea

Article authored and contributed to PharmaLeaders by: Pavel Klymenko, Head of Omnichannel Hub at Viseven I've been in digital marketing for more than 15 years. From the beginning of my career, I witnessed the evolution of online communication in different markets. With the increasing number of messages sent by many companies via multiple platforms, customers got used to … [Read more...]

Validcare announces the integration of Real-World Research (RWR) Ltd into the Validcare Digital 1st CRO platform

08/04/2022 by Andrea

Denver, CO. – August 2, 2022 Today, Validcare announces the integration of Real-World Research (RWR) Ltd into the Validcare Digital 1st CRO platform.  RWR is a global leader in providing Real-World Evidence solutions to the pharmaceutical, biotech and medical device industries.  Dr. Stuart McCully, CEO of RWR said “Until now we’ve provided sponsors with the regulatory … [Read more...]

Demystifying Machine Learning: Why Transparency Will Lead to Trust

05/10/2022 by Andrea

Authored and contributed to PharmaLeaders by Michelle Marlborough, Chief Product Officer, AiCure, LLC  Machine learning (ML) innovation for clinical research holds great promise for improving drug development and patient care. But, like with all new technology, increasing prevalence can be accompanied by growing skepticism. Pharmaceutical sponsors and clinicians are … [Read more...]

Pharma join together to achieve new standards in digital and patient innovation for clinical transformation

03/30/2022 by Andrea

On May 17th, 500+ of pharma’s clinical innovation will come together for the home of clinical collaboration, Reuters Events: Pharma Clinical 2022, to set new standards in digital and patient innovation for clinical transformation. The catalyst for this has been the accelerated technological adoption in clinical trials, but a general feeling still that enough isn’t being done … [Read more...]

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