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How to use digital platforms to engage with your customers

02/10/2021 by Andrea

Article contributed to PharmaLeaders by Rachel Murray, Head of Partnerships, Fountain Partnership The last year has seen the Pharma industry propelled into the digital world in order to deliver clear communication to healthcare professionals and customers. Traditionally reliant on face-to-face communication, including selling, the Covid-19 pandemic has accelerated online … [Read more...]

How Natural Language Processing Unlocks the Full Healthcare and Patient Journey

12/07/2020 by Andrea

Contributed to PharmaLeaders by Authors: By Ana Bargo, M.S.; Jeannine Cain, MSHI, RHIA, CPHI; Shannon Fee, B.A.; Mark Yap, FNP-C In 2016, a major transformation occurred in how we evaluate clinical data for real-world effectiveness. The FDA signed into law the 21st Century Cures Act, which impacted the Real-World Evidence Program in the U.S. It signaled a paradigm shift in … [Read more...]

Five Ways Study Sites Benefit from Remote Monitoring

10/16/2020 by Andrea

Authored and contributed to PharmaLeaders by Jeff Pool, VP of Revenue at Florence Healthcare Failed remote site access and monitoring attempts have left study sites with a computer full of access portals, FTP logins, document vaults, and emails. Why do sponsor remote site access and monitoring rollouts fail? Because the sponsor focuses on solving their access problems – … [Read more...]

Whitepaper: Execute a 5-Step Framework for Data Compliance in Healthcare Marketing in the 2020s

09/13/2019 by Andrea

Whitepaper about Data Compliance and Healthcare Marketing

The 2020s will transform how consumers and businesses interact with each other as vast amounts of personal and contextually relevant data will be generated. These changes will demand organizations implement a new framework for deploying and managing communications, for implementing innovative omnichannel marketing strategies and tools, and for acquiring and utilizing … [Read more...]

Digital Exam Room Posters – The Right Place; The Right Moment; The Right Message

09/12/2019 by Andrea

Dan Tassone photo

When Digital Exam-Room Posters were first commercially introduced five years ago by Health Monitor Network®, it was unclear to what degree this new channel would provide true benefit to patients, caregivers or physicians.  Now, most Point of Care (POC) companies offer digital patient engagement products, and third-party research has proven that these Digital Exam Room Posters … [Read more...]

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