PLEASANTON, CA — March 19, 2019 — Veeva Systems (NYSE:VEEV) today announced that Veeva Nitro is gaining momentum among life sciences companies. Veeva Nitro is a life sciences-specific commercial data warehouse that eliminates the time and effort of custom data warehouses and provides a foundation for artificial intelligence (AI) and advanced analytics. In half a year since the … [Read more...]
Frameworks for Building Patient Trust in the Digital Era
Author: Jim Walker, Contributing Editor, PharmaLeaders ExL recently hosted its 2nd Annual Pharma Marketing Forum in Philadelphia, with close to 200 pharmaceutical marketing and agency experts attending from a wide range of companies. Although not explicitly a “digital” conference, it was no surprise that digital tactics and strategies garnered a lot of discussion throughout … [Read more...]
Healthcare Pricing Transparency – A “Breakthrough” Idea Whose Time Has Come
Author: James Miller, President, PharmaLeaders While the internet has driven unprecedented levels of pricing transparency for bargain hungry consumers, when it comes to healthcare the prices for procedures and medications has remained opaque at best. In fact the problem has become so widespread that government officials in Washington are considering passing legislation … [Read more...]
Leveraging Data Insights to Improve Consumer Centered Healthcare
Author: James Miller, President, PharmaLeaders As patients continue to face escalating deductibles and rising healthcare costs, they are becoming increasingly price sensitive when it comes to various medical procedures. However, while patients are starting to flex their strength as informed consumers, many healthcare organizations continue to resist this growing wave of … [Read more...]
Moving Beyond the Hype Curve? Pharma Leverages Big Data Expertise Across the Product Life Cycle
Author: Jim Walker, Contributing Editor, PharmaLeaders At the recent EyeForPharma “Marketing & Customer Experience” session in Philadelphia, it was not surprising to learn that many Big Pharma companies have been embracing Big Data solutions. In fact, data has been at the heart of pharma R&D for decades. Recently, as customer data sources have exploded, many firms … [Read more...]