Article contributed to PharmaLeaders by Edward F. Ikeguchi, M.D., the Chief Executive Officer at AiCure Most of us have personal experiences with cancer, whether ourselves or with loved ones. We know that cancer is frightening and that treatment regimens can be stressful, exhausting and overwhelming. Patients participating in drug trials for oncology are subject to a list of … [Read more...]
How Remote Technologies Augment the Role of Study Sites in Clinical Research
Article contributed by: Ed Ikeguchi, CEO AiCure The jobs of study sites in clinical research are difficult. Keeping patients engaged throughout the course of a trial is always challenging, particularly now during the COVID-19 pandemic. While numerous remote technologies exist to facilitate virtual patient visits or to monitor patient’s medication adherence and symptoms, they … [Read more...]
Loving Las Vegas – A Global Laboratory for Event Marketing
Author: Jim Walker, Contributing Editor, PharmaLeaders The 7th Annual Global Pharmaceutical and Medical Meetings Summit brought hundreds of pharma event planners from around the country to the Cradle of Liberty in Philadelphia, PA in February. While there were many informative sessions, keynote speaker Michael Dominguez offered some especially insightful remarks about his … [Read more...]
Do Doctors Really Hate Their Computers? – Atul Gawande’s Epic Journey with EHRs
Author: James Miller, President, PharmaLeaders Last month Atul Gawande, a noted surgeon, writer, and CEO of the new Amazon, Berkshire, Chase Health enterprise published a thought-provoking article in the New Yorker detailing both the promise and frustrations that electronic health records have caused for healthcare professionals. In particular, he shed light on his own … [Read more...]
Leveraging Data Insights to Improve Consumer Centered Healthcare
Author: James Miller, President, PharmaLeaders As patients continue to face escalating deductibles and rising healthcare costs, they are becoming increasingly price sensitive when it comes to various medical procedures. However, while patients are starting to flex their strength as informed consumers, many healthcare organizations continue to resist this growing wave of … [Read more...]