When Digital Exam-Room Posters were first commercially introduced five years ago by Health Monitor Network®, it was unclear to what degree this new channel would provide true benefit to patients, caregivers or physicians. Now, most Point of Care (POC) companies offer digital patient engagement products, and third-party research has proven that these Digital Exam Room Posters … [Read more...]
Veeva Announces New Mobile and AI Innovations in Veeva CRM
At the 2019 Veeva Commercial & Medical Summit, Veeva Systems (NYSE:VEEV) announced two new innovations in Veeva CRM that continue to advance compliance and digital engagement in the life sciences industry. Veeva CRM Approved Notes makes it easy for field reps to capture free text notes in Veeva CRM and leverage the power of artificial intelligence (AI) to save information … [Read more...]
Data Smart Marketing: A Strategic Framework for Healthcare Marketing Success
(an article from PharmaLeaders sponsor: Data Smart Marketing) Author: Jim Walker, Contributing Editor, PharmaLeaders Driven by data-marketing breakthroughs and challenged by privacy-focused regulations, the online marketing space is undergoing a significant sea change, especially within healthcare marketing. As brand teams and agencies assess their campaigns for … [Read more...]
5-Step Checklist for Compliant Marketing Campaigns
Author: Jim Walker, Contributing Editor, PharmaLeaders Issues surrounding customer privacy regulations continue to increase. It’s essential that marketers give greater attention to how they source leads, manage customer data, execute communications, and drive follow-up engagement. Working in a complaint communications environment requires a coordinated effort between … [Read more...]
Veeva and Cvent Announce Integration of Best-in-Class Events Management Capabilities
PLEASANTON, CA and TYSONS, VA — May 1, 2019 — Veeva Systems (NYSE:VEEV) and Cvent today announced the companies will integrate Veeva CRM Events Management with Cvent’s meetings management software. These complementary offerings will give joint customers an integrated solution for compliant end-to-end management of meetings and events, including congresses, conferences, and … [Read more...]