PharmaLeaders.com

News. Resources. Community.

  • Features
  • Channels
    • Biotech Channel
    • Clinical Channel
    • CME Channel
    • Compliance Channel
    • Device Channel
    • HIMSS Channel
    • Marketing Channel
    • Pharma Channel
    • R&D Channel
    • Telehealth Channel
    • Training Channel
  • Events
  • On Demand
  • White Papers
  • Vendors
    • Biotech Vendors
    • Clinical Vendors
    • CME Vendors
    • Compliance Vendors
    • Device Vendors
    • Marketing Vendors
    • Pharma Vendors
    • R&D Vendors
    • Training Vendors
  • Contributors

A Review on the 2nd Healthcare Ad-Tech & Programmatic Strategy Summit

08/22/2017 by Andrea

This month the Hilton Philadelphia hosted ExL’s 2nd Healthcare Ad-Tech & Programmatic Strategy Summit. This conference gave attendees insightful tactics to leverage programmatic and advanced ad-tech strategies to effectively target and reach patients and HCPs. The conference consisted of a jam-packed two-day event with speakers from Pulsepoint, Novartis, Business Insider and much more. The speakers revealed that programmatic ad spending is exploding, but healthcare is falling short. This way of advertising can vastly improve results. The more education people receive on this type of advertising, the more likely it will grow. Six companies sponsored the event, including Coegi, a digital marketing company with a special focus on brand strategy, Web Health Network, creating digital advertising campaigns, and Lifescript, an in-depth website focused on women’s health. Don’t miss next year’s event if you too would like to learn more about Programmatic Advertising and leverage better results for your company.

Filed Under: Features

  • Facebook
  • LinkedIn
  • Twitter

Choose Your Channel

Receive event announcements and special reports directly in your inbox.
  • This field is for validation purposes and should be left unchanged.
DIA 2021 Global Annual Meeting

Upcoming Events

  1. 2nd Gene Therapy for Blood Disorders

    March 9 - May 11
  2. The 3rd Bacteriophage Therapy Summit

    March 23 - March 25
  3. 11th Annual Clinical Biomarkers & World CDx Europe

    March 24 - March 25
  4. Gene Therapy Analytical Development Europe 2021

    May 25 - May 27
  5. Reuters Events Pharma USA 2021

    May 25 - June 4

View All Events

  • About Us
  • Sponsorship
  • Join Our Team
  • Contact Us

Copyright © 2021 PharmaLeaders.com. All rights reserved.

Copyright © 2021 · Magazine Pro Theme on Genesis Framework · WordPress · Log in