By: Kim Fitzgerald

Eyeforpharma, hosted at the Sheraton in Downtown, Philadelphia from April 20-21 delivered yet again, with over 550 industry leading executives, 50 pharmaceutical companies, and 25 exhibitors. In addition, the conference provided attendees 9 engaging workshops and 110 expert speakers. 47 companies sponsored the event including, QuintilesIMS, a leading global healthcare provider of integrated information and technology-enabled services, Outcome Health, delivering health outcomes and positively impacting the human condition through technology, and PharmaForce International, a competitive intelligence and benchmarking firm.
This two-day event featured six sessions with many noteworthy presentations. Commercial Leadership focused on the realization that medicine is not the only asset and that another key asset is understanding patient’s lives and therefore engaging with them is crucial. The Heart of Customer Experience taught attendees how to differentiate their company by using various engaging tactics. The third session, Commercial Model Innovation presented ways to develop an effective and sustainable commercial model. Digital Transformation & Technology gave insights to attendees on how to develop a strategic vision to embed digital throughout the organization. The fifth area the conference focused on is Pharma’s ‘Triple Aim’: Access, Affordability, and Adherence. During this session, participants learned about the power of empathy in guiding successful patient support. The last area of focus was Patients as Partners, where presenters shared ways to transform your organization by moving from ‘words to action.’ Speakers at these sessions included Teresa Bitetti, SVP, Head of Oncology from Bristol-Myers Squibb, Perry Sternberg, EVP & Head of U.S. Commercial from Shire, and Chemelle Evan, VP of Snow Companies and many more.
See posts from this year’s eyeforpharma conference with the event hashtag: #efpPhilly.