Medical marketing news, white papers, reports, and events from PharmaLeaders. New content daily, on our website and delivered right to your inbox.
House delays planned vote on revised ACA repeal-and-replace bill After a frenzied week of revamping their Affordable Care Act replacement bill, House Republicans once again stalled a planned vote on the healthcare reform measure. Read More
Brigham & Women’s offers buyouts to 1,600 employees The prestigious teaching hospital is using the voluntary buyouts to rein in costs as it copes with uncertainty in the healthcare industry. Read More
Insurance trade group: Cost-sharing payments are hardly a ‘bailout’ As President Donald Trump tweets that Democrats want a bailout for insurers, AHIP and its allies say Congress needs to fund cost-sharing subsidies that are part of the Affordable Care Act. Read More
The Great DTC Shake-Up Patient perspectives on direct-to-consumer advertising This in-depth eyeforpharma whitepaper, which we developed with Health Perspectives Group explores the evolving role of DTC advertising with direct feedback from patient’s – including exclusive results from the recent “DTC Attitudes, Behaviours and Preferences” patient study conducted by Health Stories Project – Insights, (HSPi). Read More
GSK’s New “Ethical” Customer Approach: Is it Delivering? Will GSK’s new ‘ethical’ approach to its customers deliver commercial success? This is the question eyeforpharma answers in its latest whitepaper on GSK’s radical new customer engagement model. Read the full paper here: GSK’s New “Ethical” Customer Approach: Is it Delivering? Read More