Medical marketing news, white papers, reports, and events from PharmaLeaders. New content daily, on our website and delivered right to your inbox.
No signs of relief: Rural providers remain on edge over ACA’S uncertain future The GOP-backed effort to repeal the Affordable Care Act may be losing steam for now. That’s good news for rural hospitals, but the rural sector’s problems are far from resolved. Read More
Investors wait to see if hospitals held admission volumes in Q2 Investors will be watching beginning this week to see if hospitals maintained admission and outpatient volumes during the second quarter. Read More
N.H. governor slams state’s waiver proposal to stabilize market Facing high potential premium increases, New Hampshire will seek a waiver allowing it to create a high-risk fund for individuals on the marketplace. The state’s Republican governor immediately pushed back on the proposal, and he could prevent the… Read More
Want top hospital posts and pay? Prepare, ask and be willing to walk Women hospital executives can start closing the pay gap with their male counterparts by truly negotiating compensation rather than accepting first offers, C-suite hospital executives said this week at the Modern Healthcare Women Leaders in… Read More
The Great DTC Shake-Up Patient perspectives on direct-to-consumer advertising This in-depth eyeforpharma whitepaper, which we developed with Health Perspectives Group explores the evolving role of DTC advertising with direct feedback from patient’s – including exclusive results from the recent “DTC Attitudes, Behaviours and Preferences” patient study conducted by Health Stories Project – Insights, (HSPi). Read More
GSK’s New “Ethical” Customer Approach: Is it Delivering? Will GSK’s new ‘ethical’ approach to its customers deliver commercial success? This is the question eyeforpharma answers in its latest whitepaper on GSK’s radical new customer engagement model. Read the full paper here: GSK’s New “Ethical” Customer Approach: Is it Delivering? Read More