Medical marketing news, white papers, reports, and events from PharmaLeaders. New content daily, on our website and delivered right to your inbox.
How value must change our expectations about innovation By Leilani C. Latimer Vice President Global Marketing, Partnerships & Commercial Operations Zephyr Health Expectations around insights – your customers want value and they want more At the most recent eyeforpharma conference in Philadelphia, panels of experts agreed that the focus on value is driving the need for major transformation of the pharmaceutical industry. Data and derived insights are ... Read More
Merck is set to lead pharmaceutical licensing deals in 2018, says GlobalData The pharmaceutical industry is highly volatile, with promising lead candidates making or breaking a company’s year. Companies’ financial success is often down to the strategic deals they are able to make with other pharmaceutical companies and research organizations to enable them to develop the next leading drug in the market, observes GlobalData, a leading data ... Read More
Add 360-Degree Video to Virtual Meetings for Greater Collaboration KING OF PRUSSIA, Pa. – January 9, 2018 – Collaborative Marketing Solutions LLC (CMS) is showcasing its virtual collaboration platform at CES (Las Vegas NV; January 9-12, 2018) in partnership with Samsung. CMS has officially partnered with Samsung to deliver the only virtual communications platform that integrates with both pro and consumer versions of Samsung ... Read More
The Message Doesn’t Matter-The Person Receiving it Does You’ve got compelling data. Check. Your brand can extend or improve the life of patients. Check. Physicians recognize the need to treat patients and are ready to prescribe. Check. You’ve carefully crafted a persuasive patient message to raise awareness, inform, and educate. Check. So, why aren’t patients starting and staying with your brand? The answer is simple. ... Read More
Patient-Provider Dialogue The most important conversation a patient has is with his or her provider. And when there are gaps in the treatment discussion, your brand may be missing an opportunity. Building on our behavioral science expertise, we combed through published research and conducted some of our own. We found ways to improve the treatment discussion between patients ... Read More
Mental Health: An Insurance Industry Perspective How payers look at priorities for care in a time of policy uncertainty and growing concerns in the patient advocacy community. No group of stakeholders wields greater influence over patient access to medicines than payers making reimbursement and formulary decisions. Even in a time of policy upheaval in Washington, health plans must make sure members get ... Read More