Date(s) - 04/18/2018 - 04/20/2018
Location: Boston, MA
Our industry is under a constant strain to optimize spending while still effectively reaching consumers and patients. The 2018 DTC National agenda will feature the latest insights, research, and case studies on all aspects of DTC (direct-to- consumer) pharmaceutical marketing. We will host several innovative presentations around behaviorism, neuroscience, and the insights you can glean from such advanced research – which will be revealed for the first time at the DTC National. Our stage will also serve as the setting for in-depth discussions on media spend optimization, improved ad creative, and how to develop programs that truly impact a patient’s health. This year’s agenda will also feature three focused tracks: Media Mix Efficiencies, Supporting the Patient Experience, and Cultural Intelligence. Our event will conclude with the Digital & Social Media Symposium on the third and final day of the DTC National. This will feature presentations from leading experts and major platforms in a workshop-style format, allowing you to have a more direct connection with those shaping the way for your future campaigns.