This month the Hilton Philadelphia hosted ExL’s 2nd Healthcare Ad-Tech & Programmatic Strategy Summit. This conference gave attendees insightful tactics to leverage programmatic and advanced ad-tech strategies to effectively target and reach patients and HCPs. The conference consisted of a jam-packed two-day event with speakers from Pulsepoint, Novartis, Business Insider and much more. The speakers revealed that programmatic ad spending is exploding, but healthcare is falling short. This way of advertising can vastly improve results. The more education people receive on this type of advertising, the more likely it will grow. Six companies sponsored the event, including Coegi, a digital marketing company with a special focus on brand strategy, Web Health Network, creating digital advertising campaigns, and Lifescript, an in-depth website focused on women’s health. Don’t miss next year’s event if you too would like to learn more about Programmatic Advertising and leverage better results for your company.